Welcome to AspenPointe
Posted 08/16/2010
Today is a day that has been 135 years in the making for our institution.
On behalf of our board of directors and staff, our clients, our community partners – and all those served by our mission – we are very proud to welcome you to AspenPointe.
This new name consolidates more than 20 brands and creates a single identity for our 12
AspenPointe pays homage to our heritage and
“It reduces our clients’ and community’s confusion – while we would previously use an acronym (for brevity), we can now use our full corporate name,” said AspenPointe President and CEO Morris L. Roth. “It also helps differentiate us from nearly 400 other ‘
The new name will be used among our member organizations. Through greater repetition, we will strengthen our identity, while conveying our organizations’ connection and common purpose.
The organization and program naming convention is as follows:
§ Pikes Peak Behavioral Health Group – AspenPointe Inc.
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§ Pikes Peak Mental Health Select Services, Inc. – AspenPointe Properties
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§ Workout, Ltd. – AspenPointe Youth Directions
§ Connect Care – AspenPointe Health Network
§ ProCare – AspenPointe TeleCare LLC
§ Colorado Counseling Network, Inc. – AspenPointe Management Inc.
§ Coal Construction – AspenPointe Builders LLC
§ Café Moreno* – AspenPointe Café
*Example of Program
“While our member organizations’ names have changed, our organizational structure largely remains the same. This allows us to retain separate legal entities for contractual purposes while building a single brand,” Roth said.
It is important to note, Roth said, that the new name is merely the most-visible part of a multi-year branding initiative. We have instituted – or are in the process of launching – some 30 major projects to improve client care, access and satisfaction, integration of services, employee engagement, and community relevance.
“And, perhaps most significantly, through this process and for the first time, we have identified the common thread that connects our many organizations: Empowering clients. Enriching lives. Embracing purpose,” Roth said.
We invite you to learn more about our re-branding effort by reading our Q&A document. Please share your questions with us at info@AspenPointe.org.
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