AspenPointe -About Us: AspenPointe Branding Details

Information about the branding process and transition

Name, Logo Explained
The following discusses the images that inspired the development and selection of our new family name and its graphical representation.

Branding Initiatives/Accomplishments

Questions / Answers

Pivot Point

Branding Initiatives/Accomplishments

Since 1875...

AspenPointe has empowered clients, enriched lives and embraced purpose through behavioral health services, counseling services, career services, substance abuse treatment, employment, education, housing, jail diversion/reintegration and care management.

One of the largest nonprofits in Colorado Springs, AspenPointe traces its roots back to 1875 when we were called the Springs Relief Society. That organization, which delivered coal, lumber and clothing to the needy, was the genesis of what today is a comprehensive and integrated system of care that addresses the overall wellness of each client whether they need behavioral health services, counseling services or career services.

We have 12 organizations that serve more than 30,000 individuals and families each year through behavioral health services, counseling services, career services, education, housing, jail diversion/reintegration, telephonic wellness and care management.

We collaborate with clergy, educators, employers, other health and human service agencies, the legal/criminal justice system, other behavioral health providers, insurers, and many other organizations to leverage our collective resources in order to better our communities and the lives of its residents.

We are a 501(c)(3) nonprofit funded largely by Medicaid, state and federal grants, local government contracts, and generous donations.